Number one telco AIS has definitely felt the love from its subscribers this Valentine's day with a continued rise in SMS, MMS and data services.
Some of the data points on 14 February 2011 are:
In 2009 there were 12 million SMS and 800,000 MMS. In 2010, Valentine's day coincided with the Chinese new year and 16.4 million SMS and 0.97 million MMS were sent. Put in context, this year's Chinese New Year saw 5 million SMS and 300,000 MMS sent.
Normal traffic is 4 million SMS and 180,000 MMS per day.
Some of the data points on 14 February 2011 are:
- GPRS data was 20 percent higher than average.
- 15 million SMS messages were sent.
- 1 million MMS messages were sent.
- Music Messaging (*855) increased five-fold.
- Over 200,000 free downloads, such as Valentine-themed icons or ringtones were downloaded, a three-fold increase over last year.
In 2009 there were 12 million SMS and 800,000 MMS. In 2010, Valentine's day coincided with the Chinese new year and 16.4 million SMS and 0.97 million MMS were sent. Put in context, this year's Chinese New Year saw 5 million SMS and 300,000 MMS sent.
Normal traffic is 4 million SMS and 180,000 MMS per day.
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